Fun Facts, Tidbits, and FAQs

Meet Max! The first keto ZERO SUGAR marshmallow to come to market. Our snackworthy marshmallow loves to be a snack, works great in baking, and is a perfect addition to your favorite morning Know Brainer beverage. Max is the perfect treat for anyone who is following Keto, Paleo, Weight Watchers, or a diabetic diet, which for me is paramount considering more than 1 in every ten adults 20 years or older is diagnosed with diabetes every year in the US, according to the CDC.

Our sweeteners: For our sweetener, we use inulin which promotes gut health, helps you lose weight and manage diabetes. We also use Birch Xylitol, which prevents tooth decay and monk fruit, both high in antioxidants. We also use  allulose for a selection of products that do not have sugar alcohols.

Frequently asked questions

We spent over a year working through hundreds of formulations to create a zero-sugar formulation we could use in our favorite sweet treats likemarshmallows,caramels, andtaffy. We also figured out a way to include all of the maximum benefits you want—like protein, healthy fats, and fiber—without any of the bad stuff you don’t.

Even though our treats taste as delicious as other products you have enjoyed, they are entirely different. In fact, our products are more similar to a protein or fiber supplement you may add to your diet.

Yes. Max Sweets are perfect for anyone on a ketogenic or low carb diet. They are very diabetic friendly and make easy paleo snacks, as our products have zero net carbs.

In fact, the primary reason for creating our sweet treats was Shari’s need for azero sugar treat.

Absolutely! Max Sweets are yummy healthy snacks for kids. And since they taste just like their favorite “unhealthy” options, they’ll love eating Max.

We have a created a propriety blend of Birch Xylitol, Monk fruit, and Erythritol.

Xylitol is a naturally occurring alcohol found in most plant material, including many fruits and vegetables. It is extracted from birch wood to make medicine. Xylitol is widely used as a sugar substitute and in "sugar-free" chewing gums,mints, and other candies. Xylitol is also an antioxidant

Erythritol belongs to a group of low-calorie sweeteners called sugar alcohols which occur naturally in some fruits and vegetables, as well as in some fermented foods like soy sauce. Erythritol provides minimal calories, is about 70% as sweet as table sugar and has the lowest effect on your blood sugar compared to other sugar alcohols, like sorbitol, xylitol and maltitol.

Erythritol provides minimal calories, is about 70% as sweet as table sugar and has the lowest effect on your blood sugar compared to other sugar alcohols, like sorbitol, xylitol and maltitol.

There is no sugar in pure monk fruit extract, which means that consuming it will not affect blood sugar levels. No harmful side effects. The U.S. Food and Drug Administration (FDA) considers monk fruit sweeteners to be generally regarded as safe.

The term “net carbs” simply means carbs that will be absorbed by the body. Since fiber and certain sugar alcohols, like the erythritol and xylitol we use, are not digestible by the body, we subtract dietary fiber, erythritol, allulose, and glycerin from the total carb count

net carbs =total carbs - sugar alcohol/allulose - fiber = 0g.

Are Max Sweets non-GMO?
Yes, all of our ingredients are non-GMO.

We are celiac friendly! All or our products are both gluten-free and dairy free. We do not use gluten or dairy in our products.

Since we launched Know Brainer Foods and Max Sweets, we have been asked to create a vegan line. Pea protein is an excellent source of protein for the body. All of our vegan products include the same brain boosting and body enriching ingredients like MCT and probiotic fiber. We take every precaution not to cross contaminate the vegan lines.

Some people have trouble digesting xylitol which is a sugar alcohol (also very healthy).  We replaced the sugar alcohol with Allulose to appeal to all of our customers!

Allulose is classified as a “rare sugar” because it is naturally present in a few foods.

Like glucose and fructose, allulose is a monosaccharide, or single sugar. In contrast, table sugar, also known as sucrose, is a disaccharide made of glucose and fructose joined together.

In fact, allulose has the same chemical formula as fructose, but is arranged differently. This difference in structure prevents your body from processing allulose the way it processes fructose.

Although 70–84% of the allulose you consume is absorbed into your blood from your digestive tract, it is eliminated in the urine without being used as fuel Healthline

The allulose sweetened mallows have a maillard effect where the mallows turn to a caramel color which is the color of the allulose.

Without the sugar alcohols, the allulose mallows have a firmer texture and a fuller mouth feel. Customers love the chewiness of these mallows.

We use a pure seaweed carrageenan which aids in digestion and provides antioxidants. 

While some scientists have suggested a link with digestive issues, this has been debunked and proven false. Learn more here:

Is there any minimum commitment for a Subscription?
No, you cancancel your subscription at anytime.

Howdo I pause or cancel my Subscription?
In order to cancel your subscription, you will first need to log in to your account.Click the Subscriptions tab, then next to each of the productsyou are subscribed to is a Cancel button. You would use thisif you would like to no longer receive this subscription product.

How do I skip a Subscription delivery?
Once loggedin, click on DeliverySchedule on the left to see all upcoming deliveries foryour subscriptions. To skip a delivery you can click Skip to the rightof each one.

How do I update Subscription billing information?
In the Billing Information tabyou'll find the current method of payment along with the current billingaddress. However, this is not the same as the shipping address. You would editthe address in this section if something has changed for the card holder'splace of residence or the email address on file.

How do I update my Subscription shipping address?
Once loggedin, click on Subscriptions andclick Edit tothe right of the address. This only affects the shipping/delivery address, thisdoes not update billing information related to the method of payment.

When all things go smoothly, we ship within 24 hours excluding weekends. While we offer free shipping for minimum orders, you can always choose expedited shipping. Expect to receive your shipment within a week of ordering.  If there is a delay on our side, we will email you details.  We also send notifications on the progress of your order. Keep in mind there may be some delays with carriers due to Covid.

Your business and satisfaction are our priority. Each case is handled differently in this ever changing world. We will make sure we do the best when it comes to the circumstances of your order. Some issues are beyond our control.

Route's Green Package Protection is a package protection solution that helps cover your order in the event that your order gets lost, stolen, or damaged while in transit while also protecting the planet. We know how frustrating it is to have something happen to your order, so we’ve partnered with Route to offer added assurance that you’re supported, no matter what. Green Package Protection can be added during checkout.

Every time you add Green Package Protection to your order, Route donates to support an
agroforestry initiative that removes CO₂ from the air and promotes a flourishing ecosystem. 

You can also utilize the Route App to visually track all of your online orders in one place and easily file a claim with their team. Whether you’re tracking via the Route App or online Route’s real-time shipping updates keep you in the loop throughout every part of your delivery. Haven’t downloaded the app yet? Download here

Route is covering the cost to neutralize shipping emissions when you add "Green Package Protection" at checkout. "Green Package Protection" Shipping includes package protection at the same cost as before, with the additional benefit that your shipment is carbon neutral. By adding Green Package Protection to your cart, you're automatically taking instant climate action – no donation required.

Route has partnered withPatch, a carbon credit marketplace, to facilitate the purchase of carbon credits to neutralize your emissions. Carbon credits represent a certified unit of carbon removal or avoidance delivered by environmental projects that can be purchased to naturally remove carbon from the air. Patch is a high-integrity carbon removal project that is vetted and certified by organizations like Gold Standard, Verra, Climate Action Reserve, and The American Carbon Registry.

Once your order has been fulfilled by our team, a shipping confirmation with a tracking number will be emailed. You can download  Route’s mobile app foriOSorAndroidto visually track your package and receive real-time notifications on its estimated delivery.

If your Route-protected order ends up lost, damaged, or stolen, Route’s expert support team helps ensure that your order gets replaced or refunded as preferred. Claims will be reviewed for approval within 1-2 business days from filing.  

Need to file a claim?  File here

Marked As Delivered (Stolen)

  • Claims will be reviewed no earlier than 5 calendar days and no later than 15 calendar days from when it was marked delivered 
  • Please note, some order issues may require a police report to be filed

Stuck In Transit (Lost)

  • For domestic orders, claims will be reviewed no earlier than 2 calendar days and no later than 30 calendar days from the last update. The maximum filing time is 60 days from the order date
  • For international orders, claims will be reviewed no earlier than 20 calendar days and no later than 30 calendar days from the last update. The maximum filing time is 60 days from the order date


  • Claims for damaged items require photos of the packaging and item(s) and must be filed no later than 15 calendar days from when it was marked delivered.

All of Route’s policies are listed here

What if My Order Never Arrives or is Stolen?
If your order has not arrived, please file a claim with Route here. 

What if My Order Arrives Damaged?
If your order has arrived to you damaged, please take photos of the item and the packaging it arrived in to include in your claim when filing. 

You can file a claim with Route here.

If your order has defects or you suspect it was damaged during manufacturing, please reach out to us at (YOUR BRAND'S CONTACT INFO ) and we will be happy to work with you to remedy the situation.

How Do I File a Claim for my Lost, Damaged, or Stolen Order?
You can file a shipping issue on Route’s app or via the web here. To file a claim, you will need your store order number OR Route ID number and the email address that was attached to the order.

Haven’t downloaded the app yet?  Download here

What are Route’s Terms and Conditions? 
Route’s terms and conditions are listed here:

Is Route a Licensed Insurance Company?
Yes, Route is a licensed insurance company with SEG Insurance Ltd. as its partner.